Deets | Insight


Offline Organic Growth Ideas for Marketing Your Business.

The best thing about offline marketing is that it can provide a solid head start for quick lead generation and inquiries.
You might receive inquiries even after a year, as they won’t get lost in the constant stream of ‘recent’ online content.
Offline marketing can offer great value within your budget.

Here are some ideas:

Business Cards:
Yes, they are still relevant!
Always carry a few business cards in your pocket. Give them to friends, relatives, and people you’ve had brief conversations with. Don’t hesitate, as these cards represent your business socially.
The cost is similar to a one-month subscription for 1,000 cards. Keep it simple – your business and contact information. Don’t forget to include a ‘Thank You’ note and express your appreciation for recommendations.

Letterheads and Envelopes:
They have a broad reach as they pass through multiple hands. People often pay attention to details at the bottom. You can send covers to potential addresses with a welcoming message on letterheads and a business card enclosed.

Brochures:
Design brochures that suit your industry, focusing on informative content. Distribute them to potential leads or inquiries. They provide a quick overview of your business and might sit on someone’s desk for years. They could also serve as an alternative if their current provider falters.

Banners:
Not suitable for everyone, but if you have spaces for small 3×2 framed flex banners, they can be effective on the road.

Flyers and Pamphlets:
Flyers can serve the same purpose as brochures or advertise specific offers in larger quantities. Distribute thousands of prints across a large area at a low cost for guaranteed impressions. Great for festival or seasonal offers – for distribution there are lots of off-the-book ideas!

Stickers:
Useful for reports, files, and other stationery. Print stickers with basic details and use them on files and stationery items. Or bigger ones for Walls 🙂 can be a poster for your ad.

Newspaper:
Place ads in local weeklies to quickly attract business and remind the neighborhood of your presence. You can focus on city-wise placements depending on your target audience.

Demo Tent:
Perfect for product marketing, especially for businesses involving tools or ‘How To’ demonstrations. All you need is space, a well-designed tent, and your best customer executive. Invite some friends to make it enjoyable.

Other Potential Ad Placements:
Explore printed apparel, point-of-sale displays, signage, billing stationery, car/truck wraps, and calendars.

Costlier Ideas:
Consider sponsoring events, teams, festivities, and community causes.
Hosting small events at your place is also an option. Events planners can provide tailored ideas based on your business, although these options might involve larger investments.

Now, if you need assistance with any of the above, that’s what I’m here for!
I can handle everything from content creation to final printing and other related tasks.
Stress-free and following the standard procedures of the designer-client agreement 🙂

Have a fantastic day!


When marketing your website,
you have:

* 5-7 sec. to catch visitors’ eyes on something noteworthy,
* 7-12 seconds to encourage them to scroll down for more or click a link in the navigation,
* 20 seconds before they decide to bookmark your site or take action, such as contacting you.

In the first 5 seconds, This is where you have a chance of retaining their attention, and most users close here, unless they’ve interacted with your website before and are purposefully seeking something.

As they scroll down, Most of the users here will be genuinely interested in exploring further, they’re likely already leaning towards being convinced by your website.
They’re exploring their options, with most motivated by informational purposes and the other constituting your true target audience.

Within this, Most might venture toward alternative choices, Some could change their minds, and Few might become part of your lead list.

So, what’s the goal within this timeline?

Offer them a warm welcome. Provide informative, concise content with fewer distractions, ensuring easy access.

Sometimes, less is more. You know those CTA pop-ups, the ‘X’ to close them, the ever-present live chat box, and those sliders? Well, they can be a bit of a distraction, steering your visitors away from the good stuff on your site.

Trim any unnecessary functions until they’re won over. Utilize automation sparingly and aim for a personalized experience.

It’s worth taking a more traditional approach; after all, they’re not merely targets
– They’re your customers!

Later!


Basics for your online Business or Brand.

‘How-To’ for Online presence is not magic anymore – Everybody has it.
If you’re on some ‘this-and-that’ online presence for your brand, you already know this, they are all over there as free tips.

Here are the basics before starting Online Marketing:

Website or Landing Page:
That’s totally different whole page for ‘Why’ and ‘How’ and More about, but Get One if not already.

Google Listing:
Free and best for quick searchers around, Get started with GMB and fill out all the possible info. You can update occasionally and even use great functions there for business management.

Email Signature:
Put nice Business and Contact details in the email sign, Add social media links that can give some direct follow-ups there.

Mailer Design or Email Newsletter:
You can send a designed Email/Mailer to your contact list and some new potential customers. Can be handy with a welcome message and business overview.
Great to start with Email marketing too if you’re okay with paid bulk emailing.

Listing Sites:
Post your business on as many relevant listing sites, It’s free, and if you want you can start paid listings on some sites that generate good inquiries.

Social Media:
The Basics are: Good profile branding, regular follow-ups, Audience making, nice content, and Account Management.
You can start with this and learn on the way, but one thing is you don’t need profiles on every app and site, Just be constant with which profile is best for your business as Analytics and Target audiences, as Social Media is big and most resource consuming marketing.
You need a good plan to operate this as it’s the most overwhelming one in all the marketing, You need your own methods to handle all the complex tasks, continuously changing trends and making the most out of it as Everybody is there!

Have a great day!


Website/WordPress Checklists.

If you have a website, here are some design and technical aspects you should check or confirm with the developer.

Design and Functionality:
Meta tags/Metadata for every page
Contact Form Testing
Favicon Icon
404 Page
Images/Media Alt Texts
Images Optimization
Speed and Performance test
Device compatibility
Browser compatibility
Search engine compatibility
Responsive Design
Optimize CSS, Scripts and Validate
Internal & External Links
Header Logo to Home Page Linking
External links open in a new tab
Automatic Cache clear
Redirections
Cookies policy notice
Get CDN if possible

               

Security:
SSL certificate
Site Health
Privacy policy and Terms page
Database Backup
Easy reCAPTCHA
SMTP
User roles
Remove unwanted Scripts/Plugins
SEO:
HTML and XML Sitemaps
Robot.txt file configuration
Analytics Setup/Linking
Google Indexing/Crawling
Google business profile
Google Search Console
Broken links fix
Schedule:
Storage and C-panel
Complete Site Backup
Renew Checks for Domain, Hosting, SSL, etc.
Cache clearing after any updates
Plugins Updates for WordPress sites


Working with me.

I’m working on establishing Down-To-Earth Design and Development of ‘Brand Creation’,
Creating a Base for Trustworthy Marketing and Advertising for Businesses that have visions and missions apart from trending deals.
I believe in the organic and transparent portrayal of Branding that has ‘Certainty’ above Trends.
Getting a few hits on some platforms is easy, but long-term Goals need authenticity and steady decisions on how you present your brand, product, or business. Every part should show the Thinking and Concept behind it and should work for each other like a cog, Constantly.

Not just completing tasks on hand, but processes that take care of multiple tasks.
I’m open to new commissions on branding, identity, graphics, web design-development, advertising, and marketing projects.

Free consulting and quotation
From scratch Briefing, Project planning, and Management
Multiple First-drafts and UL Revisions
Seamless communication and Fast turnaround
Best standard deliverables handover with guidelines
After-service support and consulting
Free NDA & DTA and No extra upgrades

You can DM me anytime, write me an email, or call and WhatsApp is also on.
Best Regards,

Mitesh J. Panchal


Statistics:

2011 – 2016
Creazine Design/Ad Agency – Local
1300 Projects
2016 – 2021
Freelancing – Worldwide
4 Platforms – 9 Profiles
14000 Briefs Read
6500 Participated
300 Contests Won
20 Projects
2021 to Now
MjPanchal.com
110 Projects
Categories I’m working on:
Branding, Identity, Graphic Design, Print, Web, Digital, and All things that come across.
*Numbers are rounded.

Good Day 🙂



Discover more from Mj Panchal

Subscribe to get the latest posts to your email.

2 thoughts on “Deets | Insight

Comments